Build your audience. Build word of mouth. Build a movement.
Whatever your social impact goals may be, we offer several options for support—and we can customize, combine, or create services based on your needs and timeline.
Strategy
How can you best move the needle on your cause? Start with a fact-based, analytical strategic plan.
Strategy
What’s the landscape of the issue you’re seeking to affect? We conduct rigorous research, gather input from stakeholders and other sources, draw from deep experience and forward-thinking creativity, and help you sort through potential directions to pursue.
Then with your input and approval, we map out campaign components, recommend partners, share leads we’ve uncovered and cultivated, determine a timeline and budget, and identify metrics for success—ultimately providing you with a customized strategic plan for your social impact goals.
Throughout our collaboration, we’re in regular communication to ensure alignment with your vision, mission, and resources.
Outreach + Partnerships
Reach audiences by tapping into the power of influential organizations supporting your efforts.
Outreach + Partnerships
Whether you want to maximize the reach and impact of an issue-oriented film, show, or a philanthropic campaign, you can look to us to inject fresh thinking and diversify the audience through grassroots outreach that helps an issue touch additional demographics.
We’ll identify and contact hundreds of mission-aligned organizations nationwide to reach core enthusiasts already engaged with the message as well as other groups with a potential interest.
Next, we’ll secure key partners and craft win-win partnership opportunities—such as social media promotion, online and offline events, and more—that mobilize these groups’ vast memberships.
Screening Events
Get audiences watching, talking, and responding to calls to action.
Screening Events
Build momentum with high-profile influencer events, featuring a screening and panel discussion, held in select communities. We can work with you to determine how many, where, and when. We’ll recruit discussion moderators and panelists, produce event materials, and fill seats via outreach and strategic partnerships with relevant groups.
An alternative or additional option is a grassroots screening program to facilitate independent community events. We’ll handle incoming requests and/or conduct proactive outreach to select organizations or universities to encourage them to host a screening.
We also offer discussion guides for films or TV/streaming shows that can be co-branded with partner organizations as needed.
Campaign Management
Leave your mark on the world—and leave the logistics to us.
Campaign Management
Once you’ve received the strategic plan for your campaign all tied up with a bow, it’s time to get your work out into the world. If desired, you can count on us to build and launch the campaign and manage all the details, or to take care of any particular aspects that won’t be covered by your team. ProSocial can also source and oversee any needed vendors, including social media agencies, web developers, PR consultants, and more (including bringing our existing vetted vendor relationships to the table when appropriate).
testimonials
Matthew Modine
Actor
“ProSocial gets it. They understand the power of entertainment media to empower real, long-term change that goes beyond awareness.”
John E. Kobara
Executive Vice President and Chief Operating Officer, California Community Foundation
“Maximizing the social impact of a great vision or idea is never easy. But that is what ProSocial does. They help organizations and causes think and act strategically to get extraordinary results.”
Della Cassia
Director of Communications, Detroit Public TV
“ProSocial’s strategic, targeted outreach enabled us to reach millions of people who were highly likely to be interested in the subject matter [of our TV broadcast] and inclined to take action. A viewer survey following the broadcast illustrates the impact of ProSocial’s contribution. The survey yielded four times the typical response. This is directly attributable to ProSocial’s work in identifying the right audience and driving audience engagement.”
Paula Apsell
Senior Executive Producer, WGBH/NOVA
“ProSocial’s distinctive research practices are meticulous and inventive, fueling every stage of the media-making process, from development, to production, to post-broadcast campaign management. Partnership with ProSocial grounds projects in real-world problems and offers real-world solutions. More than two years post-broadcast, our work together is still changing lives.”
Janice Lenehan
Past Worldwide Director, Employee Assistance, Johnson & Johnson
“Meredith Blake and the team at ProSocial have a talent for cleverly bringing cross-sector stakeholders to the table, facilitating smart conversation between the corporate, entertainment, and nonprofit worlds that—quite simply—isn’t happening often enough.”
Eric d’Arbeloff
Owner & Co-President, Roadside Attractions
“Within weeks they’d mapped the potential audience landscape, reached out to hundreds of organizations and created key national partnerships with groups that saw synergies between the film’s content and their own missions, sparking conversation and contributing to our box office success.”
Tina Sharkey
Past Chairman and Global President, BabyCenter
“They understand the balance between identifying opportunities for social impact and keeping an eye on business goals. They know that social good informs good business, and vice versa.”
Richard Hutton
Former Vice President, Paul G. Allen’s Vulcan Productions
“ProSocial brings a network of relationships to the table and is an expert at building partnerships to empower broad social change that truly makes a difference.”
Jess Larsen
Founder and Director, Child Rescue Association of North America
“Other firms also had great ideas and a big Rolodex, but didn’t have a proven track record of society-changing results. We were interested in long-term, nation-changing strategy, based on real facts and insights from across our industry—not an ‘ad agency style’ brainstorming session. ProSocial was therefore our number one choice.”