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“Exceptional.” “I can’t stop thinking about it.” “Extremely well done and powerful.” “The movie was so eye-opening about what we are eating and feeding our children.” These are some of the comments people made after attending screenings of EATING ANIMALS, a documentary about the history of the factory farming system.
“We are at the verge of breakthroughs,” ProSocial’s founder & CEO, Meredith Blake, said to a group of guests from Silicon Valley–area tech companies and universities. “With the right people in the right room, putting the right juice into it, we can actually have these tippable moments.”
In an age when pride festivals are reaching record levels of attendance, conversion therapy is generally thought to be an antiquated and nearly extinct practice. However, despite its lasting traumatic impact on LGBTQ youth, conversion therapy remains legal in 37 states today.
In 2017, everyone was following stories about social-change movements, including the Women’s March, #MeToo, and the NFL Anthem protests. But here’s some social-change news from the past year that maybe you haven’t seen: a sampling of the latest findings from research about advocacy, storytelling, and audience building, revealing evidence-based ways to make an impact.
How will entertainment media relate to social issues in the year ahead? Here are just a few anticipated themes.
Two new television series have hit the mainstream with a dose of reality for the 1 in every 68 people in the United States who are diagnosed on the autism spectrum, and their families, friends, and colleagues.
Back in July, we told you we were working on an innovative philanthropic initiative aimed at high school students. Now, ThePurpose Challenge is live and online at purposechallenge.org. A partnership between ProSocial and UC Berkeley’s Greater Good Science Center, with support from the John Templeton Foundation, the project draws on decades of research into the roots and benefits of purpose, which is linked with health, longevity, success, and life satisfaction.
“Last Flag Flying” isn’t your typical Hollywood military drama. There are no explosions or intense battle scenes. In the classic fashion of director Richard Linklater (“Boyhood,” “Before Sunrise,” “Dazed and Confused”), the action revolves around the main characters’ stories, shared history, and banter with one another.
ProSocial has consulted on social impact campaigns on behalf of a slew of issues related to health and well-being, education, the environment, women’s empowerment, and more. Recently, something unusual happened: We were asked to help a documentary film about a social issue that we not only had never worked on before…but also had no idea was an issue.